Concern As Nigerian Female Artistes Shun JosPlay Rise Funds

JosPlay Rise Fund, an inaugural targeted astatine promoting the careers of autarkic artistes, ended precocious without astir of Nigerian pistillate musicians featured connected the streaming platform.

The maiden contention was won by Rheed1 (nee Raheem Rilwan Tobiloba), but information from the lawsuit showed that lone a fewer pistillate artistes applied for the fund, dedicated to promoting African artistes and the diaspora.

In fact, nary pistillate instrumentalist made the Top 5 winners of the fund.

The Artiste Acquisition and Marketing pb astatine JosPlay, Blessing Tenumah, acknowledged that lone a fewer pistillate artistes applied for the fund, adding that plans to found an wholly antithetic money for pistillate artistes were underway.

She said that successful the interim, JosPlay volition prosecute successful much assertive selling of the money by reaching retired to pistillate communities and pistillate artistes to use for the fund.

“Data showed america that determination were less pistillate artistes applying for the fund. We volition beryllium coming up with thing targeted astatine women artistes. From the adjacent Rise Fund, we volition dependable the alarm more. We volition enactment to marque them recognize that the money is not conscionable for men alone.
“We person deliberated connected this to spot however we tin get them connected committee earlier the adjacent signifier of the Rise Fund. I privation to spot my girls triumph too,” she said.
Conversely, not each information connected the money is doom and gloom. In fact, done the fund, JosPlay penetrated immoderate African regions, wherever it initially had trouble doing so. While a bulk of 500 applicants to the money were Nigerians and West Africans, entries came from Central African countries specified arsenic the Democratic Republic of Congo (DRC) and Ethiopia, East African countries similar Uganda. It besides saw antithetic entries from West African countries similar Sierra Leone. South African artistes besides popped up connected the entries.

What that says of African music, Tenumah said, “I deliberation it shows they are keen astir African euphony and the artistes are opening to respond to JosPlay’s vision, and attraction for indie artistes.”
As the victor of the Rise Fund, Rheed1 has entree to $300 worthy of euphony promotional, distribution, and selling activities to assistance boost the visibility of his opus and marque image. He volition beryllium spotlighted connected Josplay’s societal media handles and Editorial Playlist, arsenic good arsenic euphony blogs, alongside the ‘Top 5 winners’ (Chssom, Rheed1, Shaan, Sammy Jones, Miles Ayo).

In summation to having his song, alongside that of the ‘Best 20’ songs entries to the fund, featured connected JosPlay ‘The Raw and Rising Playlist’, Rheed1 gets 100% benefits made from merchandising his marque – fez caps, joggers, t-shirts etc. – courtesy of Merch Base Africa – partners of the Rise Fund.
One of the archetypal projects initiated by Tenumah station her assuming the presumption astatine JosPlay, the endowment manager was driven by her foreknowledge of the challenges faced by indie artistes to get noticed successful the industry.
“I person seen firsthand however hard it is for artistes to get visibility. To prime the winners, we looked astatine artistes’ marque image, societal media activeness and traction, their songs, selling plans and objectives for the fund; immoderate stood retired by giving america definite ideas of what they privation to usage the wealth for.
These guys worked hard for this,” she said.