How Two Former Sony Music Mexico Execs Turned Their ‘Big Idea’ Into a Thriving Marketing & Promo Business

Five years ago, Latin euphony moguls Diego Laviada and Hernán Villarreal, who some worked astatine Sony Music Mexico for much than 2 decades, launched their ain selling and promotion bureau called Dubbing Hits. 

“I felt the tendency to bash thing else,” Laviada, CEO of Dubbing Hits and erstwhile vp of selling and promotion astatine Sony Music Mexico, tells Billboard. “When I told Hernán astir wanting to commencement this project, helium got truly excited and decided to articulation me. I didn’t person overmuch to connection him astatine first, different than this large thought and the imagination to travel it.” 

Based successful Mexico, Dubbing Hits has go a one-stop institution with antithetic verticals specializing successful originative and influencer marketing, audiovisual production, paid media, and wide promotion connected TV, radio, and integer media, to sanction a few. The bureau besides works intimately unrecorded amusement companies, events, influencers and brands, and precocious teamed up with originative and audiovisual accumulation institution Cuarto Piso. 

“When it came to the maturation of autarkic artists, I felt determination was a request for professional, experienced, and honorable attraction that tin usher the creator successful their antithetic stages,” says Laviada, who has astir 35 years of acquisition successful the industry.

What started disconnected arsenic a tiny squad of six radical has evolved into an bureau with much than 35 employees. Led by Laviada and Villarreal, Dubbing Hits says it has collaborated connected much than 1,000 promo plans and 500 euphony releases, with implicit 400 of those reaching No. 1 successful Mexico; and executed much than 1,500 campaigns that person generated 5.3 cardinal impressions crossed 14 countries. The bureau has besides expanded its campaigns to the coveted screens successful New York’s Times Square. 

Dubbing Hits’ notable clients see Alejandro Sanz, Bad Bunny, Carin León, Fuerza Regida, Grupo Firme, Katy Perry, Marc Anthony, Miley Cyrus, Rauw Alejandro, Romeo Santos and Shakira, on with companies specified arsenic Disney+, OCESA Seitrack, Rimas and Spotify. 

Now, connected the company’s 5th anniversary, Laviada and Villarreal person nary plans to dilatory down. 

“This manufacture is truthful extended with tons of options that I deliberation we marque the cleanable combination, ever with the hunger to support, make and beryllium that spouse that believes successful the creator and lives their dream,” says Laviada. “Our slogan champion explains it: ‘Your project, our passion.’”